Red Stripe Beer
Despite the rainy weather during this year's Toronto Festival of Beers, the Red Stripe tent was the hottest destination of the weekend, attracting more than 26,000 consumers over four days - 36 per cent more than last year's sun drenched weekend!
International marketing director for Red Stripe, Grace Silvera, travelled from Jamaica to show her support for the brand and the importance of Red Stripe to the Diageo beer portfolio.
Enviable position
The level of effort invested in the event and its seamless execution impressed Grace Silvera, who noted: "The gold standard execution and brand positioning of Red Stripe at the Festival of Beers put an exclamation sign on the week's activities and confirmed our brand's enviable position as one of the leading beers in the world."
Toronto's Festival of Beers has been running for 14 consecutive years and has become a tradition for beer lovers. The festival is held at the historic Fort York and features 70 breweries exhibiting more than 250 brands. It is unquestionably an effective branding forum where brewers and consumers gather to taste and toast the many world-class beers available in Canada. It is estimated that over 30,000 beer enthusiasts sip, sample, socialise and celebrate the culture of beer.
Red Stripe is recognised by its:
full bodied character
distinctive sulphitic signature, typical of the particular yeast strain and fermentation profile
moderate body, bitterness, hop aroma and flavour
low to moderately fruity, estery profile
very low butterscotch flavour, complementing the malty and deceptive sweetness on the palate
fleeting, astringent and smooth post palate
The drinking sensation is best experienced at extra cold temperatures directly from the cooler, and can be consumed from the bottle or in a chilled glass.
Red Stripe has won the gold medal 11 times in this event, a feat achieved by only a very few beers. After 10 years of outstanding gold medal performances, the brand was retired from competition.
