For 25 years, Jamaica Awareness (JA) Inc, has been presenting some of the best of Jamaican culture to audiences in the United States, and particularly South Florida. Such presentations have continued to build bridges and strengthen the connections among the various facets of Caribbean cultures.

In marking its 25th anniversary, various events have been planned. These are aimed at increasing the holistic cultural experience of those who have been attending events through the years, said the organisation's president, Sydney Roberts.

Blessings and challenges

"In giving thanks for the many blessings and challenges successfully overcome over the last 25 years, Jamaica Awareness is also saluting those who, in the early '70s and '80s, were the pioneers in the image-making and banner-bearing for the Caribbean region here in foreign lands," says Roberts.

These include Anthony Baker, Eslee Carbury, Desi Worrel, Marva Gallimore, Lance Evans, Pat White, Cynthia Wegmann, Viking, Winston Chin Quee, Arnold Henry, Noel Robinson, Selman Lewis, among others , who have passed on.

"We have had many successes such as the massive post-Hurricane Gilbert relief effort through which a major portion of the help to Jamaica was funnelled from the offices of JA. We have also served as a supportive incubator for other community groups and organisations," Roberts added.

Pioneering reggae concerts

The organisation's pioneering of reggae concerts in South Florida puts JA in the forefront of promoters and nurturers of Caribbean music over the 25 years and its long-standing association with the Caribbean Carnival movement is well known and valued. The presence and involvement of JA in the birth, life, and growth of netball and soccer, and cricket leagues speak for itself.

Other early pioneers of corporate goodwill, support, and sponsorship include Albert Lee of Pepper Pot Restaurant; Just Cool, Rankin Records and Pepper's Restaurant in Fort Lauderdale.

JA also salutes the mutual support from the Jamaica the public and the stores, shops, and other outlets for tickets and promotional materials. Thanks to the media and the political leadership and especially to the cultural community for their long-standing and committed support.