Retailers report dismal December sales

Published: Friday | January 9, 2009


Retailers in the United States reported dismal sales figures for Decem-ber on Thursday as even Wal-Mart Stores Inc, one of the bright spots in the industry, finally buckled under the pressures of the deteriorating economy.

As the figures confirmed fears that the holiday season was the weakest since at least 1969, the malaise cut through practically all areas from kitchen gadget stores to jewellery purveyors and teen apparel retailers.

The deep discounts that began well before the official start of the holiday season spurred a number of merchants to cut their earnings outlooks, fuelling more concerns about the health of the industry.

Among the many retailers that reported steep sales declines were Sears Holdings Corp, which operates Kmart and Sears stores, luxury retailer Saks Inc and Gap Inc.

But the biggest surprise came from Wal-Mart, the world's largest retailer, which posted a smaller sales gain than what Wall Street expected and cut its fourth-quarter earnings outlook.

Feeling the pinch

"This suggests that the lower income group is feeling the pinch more than we thought and this is clearly reflected in the lower-than-expected numbers at Wal-Mart," said Ken Perkins, president of research company RetailMetrics LLC.

"I think it says the economy is in more dire straits than we thought."

The International Council of Shopping Centers-Goldman Sachs same-store sales tally dropped 1.7 per cent for December, worse than the already reduced estimate for a one per cent decline.

That means that same-store sales for the November-December period dropped 2.2 per cent, making it the weakest holiday period since at least 1969, when the index began.

For the calendar year, retail sales rose on average a modest one per cent, the weakest year since at least 1970, according to Michael P Niemira, chief economist at the ICSC.

The tally is based on same-store sales, or sales at stores opened at least a year, which are considered a key indicator of a retailer's health.

Wal-Mart, blaming the weak economy and severe winter conditions, said that same-store sales rose 1.2 per cent. Excluding the impact of declining gasolene prices at the pump, the gain was 1.7 per cent.

Analysts surveyed by Thomson Reuters had expected a 2.8 per cent increase, excluding fuel.

"The current economy remains challenging for all businesses, and retailers have already seen customers pull back on discretionary spending," Wal-Mart's Chief Financial Officer Tom Schoewe said in a statement.

"Consumers are very focused on value and necessities."

Wal-Mart noted that health and wellness items were the categories that primarily fueled sales.

Electronics sales were solid, while the apparel and jewellery business was weak.

AP