Andy Palmer, Corporate vice-president, Nissan Motor Co Ltd, Light Commercial Vehicle Business Unit, announces Nissan Motor Co will build and sell light commercial vehicles in the US, using its existing workforce and factories, at a news conference in...
DETROIT (AP):
Nissan Motor Co said Monday it would build and sell light commercial vehicles in the US, using its existing workforce and factories.
The Japanese automaker said it will enter the US market with three vehicles starting in the first half of 2010, all built at its plant in Canton, Mississippi.
"We will invest more than US$118 million (€75.2 million) in creating that infrastructure, and on top of that we'll obviously be investing in the vehicles themselves," said Andy Palmer, Nissan's corporate vice-president, at a news conference in Detroit. "This allows us to expand our capabilities using the existing workforce and capitalises on Canton's strengths."
Nissan would not say what models it would build, but the company said it could run from pickup trucks to buses. Palmer said the vehicles will be built around US needs.
Strategy
"The powertrains and the vehicles are coming from the United States. They're being developed in Detroit, in Farmington Hills," Palmer said, "They're being sourced from the United States, built in the United States, sold in the United States for American customers."
Palmer said commercial vehicles from Ford Motor Co, General Motors Corp and Chrysler LLC's Dodge brand that are on the market today are "not spring chickens" and Nissan's strategy is to "serve the customer today".
Nissan has a strong presence globally in commercial vehicles, but has not sold them in the United States.