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Stabroek News

Marketing Counselors top advertisers again
published: Tuesday | February 19, 2008


Adrian Robinson of Marketing Counselors Ltd holds the Gleaner's Advertising Agencies Top Billing Award which the company won for the fourth consecutive year yesterday at the newspaper's awards luncheon held at the Jamaica Pegasus hotel in New Kingston. - Ricardo Makyn/Staff Photographer

Marketing Counsellors Limited made it four-in-a-row as it took the Gleaner Company's Advertising Agency's Top Billing Award yesterday.

The Lady Musgrave Road-based company beat out WaterWorks Ltd and MacMillan Advertising Ltd to the coveted prize at the awards at the Jamaica Pegasus hotel, New Kingston yesterday.

Head of Marketing Counsellors', Adrian Robinson, thanked the clients for sticking with the company and said it was its confidence in Marketing Counsellors that brought them to the lofty spot yet again - that of having the highest volume of advertisements.

He gave special thanks to his company's media planners for their great work in communicating to and engaging the target audience.

Deputy Managing Director of The Gleaner Company, Christopher Barnes, reiterated why the North Street juggernaut continued to give its valued clients the best bang for the buck.

He outlined the lofty performances of 2007 by the various products including the Youth Link magazine, the Children's Own newspaper and The Sunday Gleaner.

Push the envelope

Looking forward to 2008, he pledged the company's willingness to push the envelope and to expand more rapidly to the changes in the marketplace.

But it was not all rhetoric. The awards luncheon promised an entertaining event and that was duly delivered by the master himself: Beres Hammond. His set was compact and many guests would have listened to him all afternoon.

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