Seacrest

(Reuters):

Ryan Seacrest, host of top-rated television show American Idol, has been picked to host the primetime Emmy Awards when they air in September.

The Emmys are the United States TV industry's top honours, and they are traditionally hosted by A-list TV stars including recent emcees Ellen DeGeneres and Conan O'Brien.

Seacrest "is a consummate host of major live broadcast events and a proven talent who always makes it look easy, which makes him the perfect choice for this year's Emmy telecast," Mark Darnell, president o entertainment at the Fox television network, said in a statement.

Fox, which broadcasts singing talent show "American Idol," also airs the Emmys this year.

Seacrest, 32, is known for his spiky hair, bright smile and witty banter with Idol judges including the often-critical Simon Cowell. The affable host sometimes defends show contestants if judges' criticism seems too harsh or personal.

Seacrest is also a managing editor and anchor for cable TV's E! News, has served as a guest host for the popular "Larry King Live" talk show, and has hosted other awards shows. He has worked in radio since the age of 16.

"(He) appeals to a broad audience ... so he should serve as a magnet for attracting a diverse array of viewers to our Emmy telecast," said Dick Askin, chairman of the Academy of Television Arts and Sciences, which awards the Emmys.

The 59th Primetime Emmy Awards will be broadcast on Sunday, September 16, from Los Angeles.