Yahneake Sterling and Sacha Walters, Staff Reporters

In all her glory, Flair's queen for a day is ready to take the crown

Come August 18, sixteen beautiful young women will vie for the title of Miss Jamaica World 2007. Quite a lot of preparation goes into transforming them into the visions of loveliness you will see on coronation night. Flair sought out those responsible for the transformation for answers.

Keeping the contestants in the Miss Jamaica World pageant looking glamorous at all times may seem like a difficult task. But for the experts at Maybelline New York and SoftSheen-Carson, 'glamour' is easy to create. From appropriate make-up and hair styles for the different segments of the competition, they have things covered.

Softsheen-Carson officially returned to the pageant three years ago according to senior brand manager, Andreen Bennett.

With a commitment to the development of young women in Jamaica, Ms. Bennett says the competition allows thecompany to reach its target audience.

"We (Softsheen-Carson), are predominantly for women, and it's a competition that helps with the development of women in Jamaica and we are committed to that," she told Flair.

But before the beauties are styled by Softsheen, there are certain considerations.

Trichologist and technician consultant with Softsheen-Carson Karl Richmond, says an analysis of the hair has to be done, to ensure that it is in good condition. The girls are also educated on proper hair care.

"Styles are based on the hair texture and the shape of the face," explained Richmond. A good grasp on hair texture is important as the competition features a variety of textures.

"This year we have two real Caucasians and that kind of hair can't work with oils, so we have to come up with a and that is polish to help with the sheen," he added.

Facial shape is important when creating a hair style he pointed out. "For a round face, we would leave mor on the top as this elongates the face."

For the competition, two full-fledged technicians with two assistants work with the contestants. Creating glamorous pageant hair takes 20 minutes.

Makeup

For makeup, Maybelline New York is on board. They have been responsible for doing the make-up of the pageant for the last four years, according to Marlene Gray, managing director of Face Essentials the official local distributor.

Their products are ideal for the pageant and the Jamaican woman. "Our products target all skin tones: light, medium and dark," Ms. Gray said. Consumers need not look any further than the pageant for examples of the versatility of Maybelline New York's products.

To bring to life Soft Sheen Carson and Maybelline New York's products, Tiffany Williams of Elite Entertainment, volunteered to be beauty queen for a day. The professionals went to work and came up with two looks one for swimwear and another for formal dress.

Elite Entertainment model - Tiffany Williams,

Hair: Karl Richmond and Sanchia Harrison - Soft Sheen Carson

Make-up: Marlene Gray - Maybelline New York

Accessories: Salon Innovation

Step 1: Tiffany Williams before make-up and hair gets ready to be glammed up! - photos by Yahneake Sterling

Step 2: Hair technician Sanchia Harrison shampoos Tiffany's hair using products from the SoftSheen-Carson's Optimum Anti-breakage Therapy line.

Step 3: Colour me beautiful. Hair technician Sanchia Harrison adds a little Dark and Lovely colour Flash mousse (12 - orange candy), to Tiffany's hair to brighten the highlights.

Step 4: After the hair is dried, trichologist and hair technician Karl Richmond creates smooth curls in Tiffany's hair with a flat iron.

Step 5: Almost done! Karl puts the finishing touches to Tiffany's glamorous hairdo, suitable for the swimsuit section of the Miss Jamaica World competition.

SoftSheen-Carson's Optimum Care Anti-breakage Therapy line with oleo ceramide technology.

Step 6: Line stylist lip liner in coffee is blended in with a lip brush to eliminate a definitive line.

Step 7: Shine Seduction glossy lip colour adds shine to her pout. Finish with a little bronzer and a dab of Dream Mousse blush in Cloud Wine.

Her earring sparkles, and so does she! Tiffany's hairdois befitting of a queen strutting her stuff in bikinis. Her flirty beach make-up is absolutely fabulous.

For evening, adding more eyeshadow, liquid liner and bronzer all give a bolder look.

Left: It's time to prep that hair to recieve the crown, and hair technicain Sanchia Harrison concentrates as she creates this fancy updo suitable for formal wear.