Photo by Noekl Thompson
Representatives of Appleton Estate Rum, a division of J. Wray and Nephew Ltd, make a toast with newest brand - Appleton Master Blenders' Legacy - at its launch at the Three Palms Restaurant at the Rose Hall Resort and Country Club in Montego Bay on Monday night. From left are David McConnell, managing director for global marketing; Joy Spence, the world's only female master blender; Michelle Tulloch, whose grandfather Owen Tulloch worked with Wray and Nephew for decades as a master blender, and David Morrison, senior blender.

Noel Thompson, Freelance Writer

WESTERN BUREAU:

Appleton Estate Jamaica Rum has added a new brand to its range - the 'Master Blenders' Legacy' - which it describes as the 'Luxury Blend' in its collection.

On Monday night, officials from Appleton Rum and J. Wray and Nephew - its parent company - gathered on the lawns of the Three Palms restaurant at the Rose Hall Resort and Country Club in Montego Bay to officially launch the Master Blenders' Legacy - witnessed by scores of clients and specially invited guests.

In spite of an array of fine spirits and beverages on display, the newcomer was highly touted by the brewers and some seasoned liquor enthusiasts.

Jamaican-born Joy Spence, the only female master blender in the world, said she considered the creation of the new brand to be the most rewarding exercise of her many years of creating rums at that company.

"I say this because in creating the brand, I was able to pay tribute to the person who inspired me to extend my knowledge of the science of making rum to include the artistic side and who taught me everything he knew about blending rum - the late Owen Tulloch," she said.

Appleton Estate Master Blenders' Legacy was created in celebration of three generations of Appleton Estate's blenders, with the latest addition being a tribute to the art of creating and enjoying exceptional rums.

The new product will also be launched in Canada and select duty-free markets in the Caribbean, North America and Europe, with subsequent distribution to be rolled out internationally on a progressive basis.