The diplomats came out last Thursday night to celebrate with their Brazilian colleagues as the South Americans celebrated another Independence Day. Sure they couldn't do it back home, but doing it in the land they have come to consider home is just as good! So it was all about the land of samba and soccer and we were there to witness the celebration. And literati lauded its own at the Peer Awards. More details in our weekend social section.

Meanwhile, Something Extra jetted into London, England, last Wednesday for the Virgin Atlantic tour operator and travel agent soirée at the Hammersmith Palais. After a number of Red Stripe beers and soul-stirring reggae music from 'Ambassador' Maxi Priest, everyone 'maxed' out.

Back in Montego Bay on Saturday night, villa Silent Waters, Great River, was transformed into glitz and glamour as locals rubbed shoulders with MACO Caribbean's impressive list of socialites at the launch of its new magazine Destinations.

The J$7 million E280 Mercedes Benz and Caribbean Producers premium wines, the orgasmic Fiji water and Absolut Vodka put the icing on the cake.

Marie Powell (left), board member of the Peer Awards Foundation (PAF), presents Ken Gordon, president of the West Indies Cricket Board, with a plaque at the Caribbean Peer Awards banquet, at the Jamaica Pegasus hotel, New Kingston, on Thursday. - Winston Sill / Freelance Photographer

Montego Bay is fast becoming Jamaica's entertainment capital. Those in the know are now taking the second city by storm. So, the Trinis decided to invade the town's most exclusive villa Silent Waters for their soirée. Pictured from left is the MACO team, Nasma Chin, Natacha Jones, Neysha Soodeen, Kerri Tucker and Simone Gillette. - Photo by Noel Thompson

These ladies were in diva mode at MACO's launch of its new publication 'Destinations' on Saturday night. From left: Sandra Bicknell, Kerry-Ann Clarke (she has strong Trini connections) and Andrea C. Whyte. - Photo by Janet Silvera

Virgin Atlantic has plans to repeat the swell party they had in Jamaica in July. On Thursday night the airline and the Jamaica Tourist Board (JTB), London, hosted some 500 travel agents and tour operators to a party dubbed 'Montego A Go Go' at the Hammersmith Palais in London. Making crushed stones of the tiles on the dance floor is Half Moon's U.K. representative Shazia Haroon (left) and JTB's Donnavon Donaldson. - Photo by Janet Silvera

Publisher Peter Webley (left) receives his Caribbean Peer Award from Lennie Little-White at the presentation banquet, held at the Jamaica Pegasus on Thursday, September 7. - Winston Sill/Freelance Photographer

Proud new papa Patrick Casserly (left) is welcomed back home from his sojourn in Austria by friend Mark Hart of Caribbean Producers. The two were among Montego Bay's socialites who turned out to say 'Maco' is style, class and elegance at the magazine launch of its new publication. - Photo by Janet Silvera